Account Executive - Health & Wellness

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

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Senior Account Executive, Healthcare - Burson

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Working Policy: Hybrid

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Location: London, UK

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About Burson

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Burson is the global communications leader built to create value for clients through reputation. With highly specialised teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

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What Makes Us Burson

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We are a diverse team of 40+ healthcare communications specialists who thrive on curiosity, the thrill of a challenge, good old-fashioned fun and working in partnership with clients to improve the health of the world, one brilliant idea at a time.

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We deliver global, EMEA and UK integrated marketing communications solutions for many of the world's leading healthcare companies. Our breadth of work is limitless, as we challenge ourselves to innovate in all that we do and really make a difference. If it's led by solid-insight or data, nothing is out of reach; from traditional media campaigns, data communications and brand launches, to multi-channel digital and social media programmes, to influencer campaigns and disease awareness initiatives, to patient apps or patient advocacy partnerships, to multi-award-winning corporate re-positioning videos and crisis management, the list is endless.

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We are very proud to have been awarded the EMEA Healthcare Consultancy of the Year for a few years running, as well as having received awards across the board in Social Media, PR, Marketing, Innovation, Digital and Influencer categories - an accolade to be proud of when pitted against some of the best consumer campaigns from less-regulated industries.

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We believe that working here is a chance to change lives, including your own. We're a super supportive team with a warm, friendly and social culture. Through our solid PDP process and ongoing training and support, we pride ourselves on nurturing our people to be their very best.

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Your Role As A Burson Person

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If you bring an enthusiasm for the intersections of communications and healthcare, and a drive to be part of a successful team, Burson will provide you with a flying start to a fast-paced, dynamic career.

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As an Account Executive, you will be responsible for undertaking account administration critical to all client and team projects, under the guidance of an Account Manager or Senior Account Manager. As we believe this is the best way to learn. Spotting industry updates and news and understanding the implications of these is a daily requirement for our clients and we would want any candidate to demonstrate a strong appetite for this alongside an enthusiasm for healthcare and the media.

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You'll Bring Along With You

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New Account Executives to our team will be supported to evolve the skills below but should understand these expectations and have a passion to proactively take this opportunity and unlock a career in healthcare communications.

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A successful candidate will deliver through:

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• Team Contribution - A can-do attitude, flexibility, and willingness to contribute will need to be consistently demonstrated.
• Account Administration - High-quality, proactive account administration will increase account efficiency and support the delivery of client objectives.
• Programme Support - Ownership of specific programme components as directed by account teams will support campaign delivery.
• Integrated Marketing and Technical PR Skills Development - Competence in foundation PR and integrated marketing skills will support programme delivery.
• Media Management - Comprehensive media management will support proactive and reactive aspects of programme delivery.
• Digital Media - Expanding understanding of the digital media landscape, the role of digital and social media, and how to utilise digital tools will support client service.
• Reporting - Comprehensive, accurate and timely reporting will ensure that all client activity is professionally recorded and communicated.
• Information & Collateral Management - Efficient management of client materials will ensure that the correct content is always available and that we can deliver to a high standard.
• Press Office Management (where appropriate) - Effective press office administration will ensure that all media enquiries are responded to in a timely and comprehensive manner.
• Research - Effective desk research skills will ensure that business pitches, proposals, client events and media opportunities are comprehensively supported and capitalised upon.

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