Assistant Brand Manager

About the job

As an Assistant Brand Manager at OIKOS brand team, you play a pivotal role in supporting the Senior Brand Manager in executing brand strategies that drive growth and market share. You will work closely with cross-functional teams to ensure the successful management of our brand portfolio.

Main responsibilities

Obtain clear understanding of current sales/brand situation.

- Analyze key data to understand and leverage key consumer-insight led trends in the current market.

- Ensure clear understanding of the drivers and inhibitors of the performance of the brands.

- Pro-actively and continuously identify gaps and new opportunities to drive the portfolio & activation through a clear understanding of the consumer, competition and trade.

Build and lead through innovation, working with multi-functional teams.

- Build existing range of products via maintenance and renovation of base products, refreshing and extending as appropriate with relevant new products and concepts.

- Develop breakthrough launch plans for the brand innovation, creating compelling activation plans that will drive trial on these new products, and beyond (holistic brand level) especially in digital field.

- Drive strong execution of the agreed support plan & recommend amendments to the plan as appropriate to drive stronger performance including in-store POS/activations

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About you

Education background

• Possess a bachelor’s degree or equivalent (Marketing, Business Management or Communications background preferred)

Technical Skills and Experiences required

• Project Support: Provide critical assistance/take a lead role in project management, ensuring the efficient execution of brand initiatives and product launches. Collaborate with cross-functional teams to achieve project objectives.

• New Launch Initiatives: Assist in the planning and execution of new product launches, including coordinating the introduction of multiple SKUs. Learn and contribute to fast-paced launch schedules.

• Brand Holistic Management: Support the Senior Brand Manager in overseeing the brand holistically. This includes contributing to core SKU renovation, maintenance, and the introduction of limited-edition products.

• Brand Marketing Experience: 2-5 years of experience in brand marketing, preferably within the FMCG industry, including a responsibility for a portion of the brand P&L.

• Language Proficiency: Utilize your native-level Japanese language skills for effective communication with Japanese-speaking stakeholders. Additionally, contribute to English business-level written and spoken communication as needed.

Competencies to be successful on the job.

• Possess a Passion to win by being able to define and beat Objectives/Outputs

• Entrepreneurship mind-set and self-starter, being able to manage multiple tasks simultaneously.

• Have a Creative mind and open willing to take risks and try new things.

• Quick learner, with a passion for growth in the Marketing profession

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