Director, Retail Media

HelloFresh is seeking an experienced Director of Performance Partnerships to establish and build the foundation for our Retail Media division. In this strategic role, you will be responsible for managing and monetizing physical and digital advertising space for HelloFresh Group. You will craft the roadmap and execute strategies focusing on driving revenue growth. If you have a proven track record in retail media, a passion for innovation, and the drive to shape the future of advertising within HelloFresh, we want to hear from you.

You will…
• Develop and execute a comprehensive Retail Media Strategy (RMN) tailored to HelloFresh Group's business objectives and OKRs for North America and four brands. You will work closely with the Global leader for Retail Media.
• Shape current and future best practices with emerging Retail Media opportunities. Scale existing products and identify new opportunities.
• Build a pipeline of enterprise prospects and develop self-service options to scale the program. You will also own key relationships with our largest clients/partners.
• Coach, develop, manage, and lead a team of 4+ sales and partnerships FTEs.
• Create a framework for performance reviews, including global reporting and regular business reviews.
• Take the lead in establishing the necessary infrastructure and processes to initiate and grow RMN for online and offline channels, including:
• Implementation of Online Ads Monetization within RMN by streamlining collaboration between Tech, Brand, Legal, and Ad Solution Partners.
• Collaborate closely with Distribution Centers (DC) to enhance the operational efficiency of RMN advertising campaigns.
• Work in tandem with the Product & Brand Team to support the expansion of RMN offline ad product bandwidth and the diversification of in-box placements in our portfolio.
• Implement global advanced tracking and reporting systems to measure real-time campaign performance for advertisers, providing valuable insights and data-driven recommendations.
• Lead initiatives aimed at enhancing RMN campaign segmentation and targeting, ultimately improving outcomes and results for our advertisers.

You are…
• A strategic thinker with the ability to craft media strategies that achieve business objectives.
• A self-starter who thrives in a fast-paced environment with a bias for action.
• A leader capable of effectively managing a variety of projects from initial concept and planning to execution and delivery, including setting project goals, establishing timelines, managing resources, and coordinating with various stakeholders.
• Skilled in written and oral communication with strong business writing abilities. Collaborative and able to work effectively with cross-functional teams.

You have...
• 10+ years of experience managing sales and partnerships in advertising and/or marketing.
• 5+ years of team management and leadership experience.
• 3+ years of senior-level experience in building and developing high-performing Retail Media Networks or Ad Sales divisions within leading e-commerce brands.
• Experience in eCommerce and/or subscription business models (preferred).
• Proficiency in data visualization tools (e.g., Tableau) and Microsoft Excel.
• Extensive knowledge of the evolving digital advertising landscape, including data/privacy regulations, technology advancements, and AdTech platform changes and optimization tactics.
• A bachelor's degree in Marketing, Business, or a related field, with a strong academic record.

You’ll get…
• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$130,000—$220,000 USD